Pladis
Sharpcake delivers social media and e-commerce creatives for many chocolate and confectionery brands of Pladis, who owns Godiva and McVitie’s.
Summary
Pladis is one of the world’s leading snacking companies. With over 300 years of family baking and confectionery experience, they own the world's most loved snacking brands, including McVitie’s, Ulker and GODIVA. We worked for the re-launch of many of their brands like Probis, Cokoprens, Cokomel, Bebek Biskuvisi, Ulker Mini Series, Albeni etc. Our strategy and the videos we delivered became the main brand’s, Ulker’s, main communication channel as well.
Goals
Approach
We connected cultural and local insights (e.g. Ramadan) with functional benefits of the products
Strengthen overall communications with social media videos
Develop e-commerce digital assets
