Pubg Mobile
Sharpcake delivers all the digital and ATL creative communication materials of PubG Mobile for EU, Russia, and Turkey markets.
Summary
Tencent Games currently offers more than 140 self-developed and licensed games across 200 countries and regions, which provides hundreds of millions of users with cross-platform interactive entertainment experiences. Honour of Kings, PUBG MOBILE and League of Legends are some of the most popular titles around the world. In coordination with China headquarters; Sharpcake delivers all the digital and ATL creative communication materials of PubG Mobile for Turkey, Russia, and EU markets.
Goals
Approach
UA digital creatives in line with acquisition strategy
We delivered 2 consecutive TV campaigns for Pubg Mobile Turkey.
Localized TVC strategy
We delivered 2 consecutive TV campaigns for Pubg Mobile Turkey.
Localized TVC strategy
Performance tracking and always-on creative optimization
Performance tracking and always-on creative optimization
The insights driven creatives resulted in big successes in Turkey and we delivered transcreated scripts for Russia and EU markets.
Results
Highest engagement rate achieved via TVCs
Highest number of game downloads
Highest in-game time spent