80% of speed improvement vs non-Sharpcake period
Scotty
Sharpcake delivers performance creatives in a cost effective way for Scotty, a motorcycle commute and food delivery start-up company.
Summary
Scotty was founded in 2017 as a small start-up company by people who love adding value to people’s lives and create a difference. It is now an app created with the participation of thousands of motorcycle drivers offering their motorcycles to the service of consumers in transportation in Istanbul, the biggest city of Istanbul famous for its heavy traffic.
Sharpcake's strong design capability combined with a performance driven approach created a great difference and impact in paid ads creative quality and performance improvement in a cost effective way.
Goals
Approach
Created a motto to emphasize fastest food delivery: "Blow to cool"
Creative variations for each medium, and target audience
We proposed more dynamic and bold usage of creatives in terms of platforms and designs in-line with the start-up awareness building dynamic culture. An award winning project: we hacked the Yandex navigation app in the rush hour, when the traffic is at its peak in Istanbul, with a banner that pops-up in 0 km saying “use Scotty next time”
Results
10% revenue increase vs last years' campaign
8% wwb traffic increase vs last years' campaign